AUDIO + VISUAL + SOCIALEvery multichannel campaign is a team sport, and I played a lot of positions throughout these projects. From podcasts to social posts, I helped tell stories across every medium.
Dialpad — “The Good Ai”
Super Bowl Ad Campaign
A Super Bowl ad is always going to be a big deal, and Dialpad was aware they were punching above their weight.
Titled “The Good Ai,” the spot crammed 42 nerdy Easter Eggs into 30 seconds and kicked off a big pivot for the company’s brand strategy going forward.
A significant component of this campaign was organic social media support. I provided creative strategy for and copywriting for related social posts published by Dialpad’s CEO and CMO.
At over 1 million views in 4 months, I think it’s fair to say the ad found its audience.
Morgan Stanley at Work — Invested at Work Podcast
This ongoing podcast is about cutting through the jargon and talking to HR professionals about workplace financial benefits. From DEI to Student Debt, Invested at Work wins new listeners month over month by refusing to talk down to the listener.
As a Producer and Creative Lead, I helped finalize each episode’s topic and ensure that the host and guest have sharp and well-researched talking points to work with.
I also served as a bridge between the client and the audio editing studio, and all social and marketing copy for each episode.
Verizon x AWS — LEVELS Livestream XR Performance
These two tech giants came together to produce the first live 5G-powered XR performance on Twitch.
The hour-long event was part concert and part celebrity interview with singer-songwriter Nija, and was the victory lap for a years-long pilot project at Verizon.
I served as a Creative consultant, supporting my Staff Writer as she researched and wrote the post-performance eBook while providing strategic feedback for the Verizon team thanks to my badly-managed Twitch addiction.
LEVELS led to the highest concurrent viewer count the Verizon Twitch channel had ever seen.